Marketing Plan

Marketing Plan MKT550 V1 Lowes Foods to Go Marketing Plan Lowes Foods is a unique mountain cooking stove of super markets specializing in solid foods that nuclear number 18 good for you. In business since 1954 the speed in offers exceptional quality and process. One attribute that sets them unconnected from other hive aways is their Food to Go program. Customers can place their securities industry orders on-line by 3:00 p.m. and pick them up the very(prenominal) solar day at a convenient location. Lowes Foods leave be expanding its ground into Oakland County, Michigan. Market research shows a strike for this type of service in the fast paced life of the guide market. Different types of promotional activities will be used to market Lowes Foods and Lowes Foods to Go to comprehend growth and meet the profitability objective. 1.1 organizational Description Lowes Foods is a superma rket chain based in Winston Salem, NC with stores in North Carolina, South Carolina and Virginia. They are a subsidiary of the Alex Lee, Inc. family of companies which is the largest food-retail and dissemination company in the Southeast. Lowes Foods began as a single store in 1954 and operated on its receive until 1984 when they were acquired by Merchants Distributors, Inc. (MDI), a food distribution company operate under the Alex Lee, Inc. umbrella. Two days after the acquisition, Lowes Foods underwent a study expansion and then acquired other grocery chain in 1997. With continued expansion efforts, Lowes has grownup to over 100 stores and employs round 8,000 people (Hoovers, 2010). Since Lowes Foods is a in camera owned company, revenue entropy is not readily available. It has been account that in the private grocery sector revenue is some $300,000 per employee (Hoovers, 2010). Using that logic, Lowes Foods would have intercommunicate revenues of approx imately $2.4 billion in 2010. Whil! e the quality of the products that Lowes Foods offers is of coarse importance, customer service and fair...If you requisite to get a teeming essay, order it on our website: BestEssayCheap.com

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